| Services
Strategy
Make the most of every marketing dollar
with Hometown Aditude’s strategy services. Through strategic
planning, market analysis, and marketing and media plans,
we help you tie your long- and short-term vision together
with actionable, measurable strategies and tactics that make
for more effective marketing.
Depending on your unique situation,
strategy services may include:
- Personal interviews with you, your key
employees and directors
- A CARGO analysis for a big-picture view
of where your business stands today
- Research—of publications and online,
with your customers and with prospective customers
- Secret shopping, at your and your competitors’
locations
- Defining your target and secondary audiences
- Developing your differentiation and
market positioning: how the world will view your business
- Building a marketing budget and calendar
- And more
Branding
What sights, sounds and feelings will
most resonate with your target audience? Our branding services
help you consistently tie your hometown appeal to all of your
advertising and marketing. With creative logos, image design,
consistent messages, and marketing and sales tools, your customers
will consistently experience your brand promise from first
touch to last.
Marketing and Sales Collateral
Are you already branded and just need
professionally designed marketing collateral? We can help.
Hometown Aditude is ready to provide creative, strategically
designed and print-ready brochures, calendars, sales sheets,
annual reports, point-of-sale materials, and more. If your
customers can see it or read it, we can design it!
Advertising
Armed with your messages, tools and
brand, now you’re ready to reach out to your target
market. Hometown Aditude’s advertising services include
media production, placement and oversight for TV, radio, billboard,
direct mail and more. We’ll make sure your message reaches
the right people at the right times—and in a way that's
consistent with your strategy, brand, image—and budget!
Public relations
Don’t overlook this valuable
method of getting your message out there: Hometown Aditude
can help you generate press coverage and publicity, as well
as help you organize and attend trade shows, open houses and
parties! PR is fun!
Multimedia design
and development
Today’s tech-savvy consumers appreciate when you present
your message in new media formats, and that’s precisely
why Hometown Aditude offers a full range of multimedia support.
Let us help you tap into tech with CDs, DVDs, streaming videos,
podcasts and more!
Online presence and advertising
Your customers are on the Web—are you? Let Hometown
Aditude help you spread your hometown appeal
to customers in your region—and even around the world!
Couple our Web design and development
expertise with our proven Internet marketing and advertising
know-how, and you’ve got a powerful formula
for opening new revenue streams and growing your business
online!
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