More than Advertising.
More than Branding.
Hometown Aditude!

Hometown Aditude

Small Company. Big Difference!

Hometown Aditude believes marketing your business - building your brand - is serious business. But that doesn't mean it can't be fun! Our philosophy of serious fun is key to building some of the largest brands in the world.

At Hometown Aditude, we focus on the best, most effective ways to promote your business or organization. The ones that will leave your target audience wanting more! We look at your goals from all sides and develop a solid plan for getting the word out about your business and making it grow.

This serious fun is personified in Hometown Aditude's founders, Beth Christianson-Melby and Teran Harmon. Their partnership is the cornerstone of the success of Hometown Aditude. Teran and Beth are not only business partners, they are the best of friends, and many times spend more time together than they do with anyone else!

Let Hometown Aditude show you what a big difference this small company can make to your success!

beth.jpgBeth Christianson-Melby

Beth has more than 20 years experience in marketing and a desire to see her clients succeed. Over the years, Hometown Aditude has developed its niche in economic development and farm-related manufacturing and services. This suits Beth very well as it ties into this Minnesota farm girl's great passion for agriculture and all things rural!

One of Beth's talents is to take big, and sometimes complicated, concepts from many different industries and makes them easy to understand. The ever-changing nature of marketing and the fun atmosphere of Hometown Aditude keep the words and ideas flowing!

Before founding Hometown Aditude, Beth was the general manager and account supervisor at another agency. She also has experience as the marketing director at a telecommunications company, store manager at a big-box retailer, and owned a small retail business in Bismarck where, incidentally, Teran's mom used to shop!

Beth earned her Bachelor of Science degrees in marketing and business administration from Minnesota State University Moorhead. She and her husband, Doug, and their four-legged kids live just three blocks from Hometown Aditude's headquarters in beautiful downtown Hillsboro.

teran.jpgTeran Harmon

Teran has been in marketing for almost ten years. She received her communications degree from University of North Dakota and quickly began her career in marketing as an account assistant and later an account manager. That's where she met Beth, and the two just clicked!

At Hometown Aditude, Teran keeps her finger on the fine details that are so critical for a project's success. She works with clients and vendors to ensure timely, accurate delivery of marketing materials, while maintaining client budgets. In a brainstorm, Teran brings cutting-edge ideas and a whole lot of energy!

Teran loves that Hometown Aditude lets her express her individuality. Because the business of branding is both creative and strategic, it fits her unique personality like no other industry. In this business, the work changes daily, and that keeps Teran's energy level high!

Originally from Bismarck, Teran now lives in Hillsboro – two doors down from Beth – with her daughters Harmon and Bently. In true Teran style, she rocks Hillsboro with her fun personality and her heels.


At Hometown Aditude, we focus on the best, most effective ways to promote your business or organization. We invest time in learning the ins and outs of your business. This allows us to really understand your goals and the goals of your target audience. We look at your goals from all sides and develop a solid plan for success!

Hometown Aditude offers a number of services, including:


  • Brand Identities
  • Brand Marketing
  • Brand Positioning
  • Brochures & Catalogs
  • Broadcast Media
  • Business-to-Business & Business-to-Consumer Marketing
  • Corporate Communications
  • Direct Mail
  • E-commerce
  • Emerging Media
  • Interactive Media
  • National, Regional & International Marketing
  • New Product Introductions
  • Newsletters
  • Packaging
  • Pay-per-Click Advertising
  • Point-of-Sale & Point-of-Purchase Materials
  • Promotions
  • Sales Kits
  • Search Engine Optimization
  • Strategic Marketing Plans
  • Technical Services Brochures
  • Videography
  • Web Sites
  • Writing Services


Services by Industry

Ag Manufacturing

Hometown Aditude knows agriculture! Beth grew up on a farm in Minnesota and strives to constantly learn about the ever-changing, technology-driven world of agriculture today. Our clients have local, regional, national, and international audiences. Not only do we design and print pieces in English, we translate pieces to reach consumers in Europe, Africa, and Asia!

Ag Business-to-Consumer

Business-to-Consumer businesses are nothing new, but each one is unique. Agriculture-related businesses add another dimension to this relationship. Hometown Aditude works with many ag business-to-consumer clients that work in various aspects of agriculture. We will understand your business and help you make it grow!


Financial institutions are constantly competing for the dollars of their customers and prospective clients. Hometown Aditude will make you stand out from the crowd with big ideas with a fresh edge. Our team will understand the market you are working in and how to speak to your particular target audience.

Economic Development

Hometown Aditude's very first client was an economic development organization. Since then, we've developed a niche for serving these organizations. We learn about each community to determine what sets them apart. It seems that there are so many communities competing for new citizens. We make sure that the unique flavor of your community is brought to the forefront in the minds of potential residents. We don't over-promise, we simply see things from an outside perspective and make sure that each community can walk the talk.


Hometown Aditude works with community healthcare systems and individual doctors to help keep them at the top of mind of potential and current patients. Healthcare is a highly competitive business that is founded in a caring environment. That makes it essential to hire a qualified firm to brand your healthcare business in the manner that best represents your culture.


When you are in the communications business, sending the right message is crucial to success. Because of the ever-increasing and ever-changing nature of our communications today, working with a firm that has experience in this industry will differentiate you in this very noisy environment.


Contact Us

Our office is open Monday through Friday, 8:30am – 5pm or by appointment. Stop in, call, or email - we would love the opportunity to meet you and find out more about your business.


Mailing Address
PO Box 741
Hillsboro, ND 58045

Physical Address
15 West Caledonia Ave
Hillsboro, ND 58045

Office 701.636.2657
Fax 701.636.2658

Contact Form

Find Us